I was the sole product designer of the project and was responsible for:

• Analyzing existing traffic data and identifying reasons for low engagement on the Health Page
• Adding new health management features such as Blood Pressure Monitoring, Glucose Management, and Medication Guidance.
• Redesigning the Health Page's layout and structure to make the new features more visible and accessible.
• Conducting usability testing to ensure the new design met user needs and improved overall engagement.

Name: Zhang Mei

Age: 62

Occupation: Retired Teacher

Location: Shanghai, China

Background:

Zhang Mei is a retired teacher who recently started managing her health more proactively after being diagnosed with high blood pressure. She frequently visits hospitals for check-ups and relies on digital health tools to monitor her condition. However, she finds most health apps difficult to navigate and prefers an intuitive interface with clear guidance.

Pain Points:

• Finds the existing Health Page overwhelming and cluttered with information she doesn’t need.
• Struggles to find features that help her track her blood pressure and medications.
• Prefers content in a simple and easy-to-understand format rather than technical medical jargon.

Goals & Needs:

• Wants to easily access blood pressure tracking, glucose management, and medication reminders in one place.
• Needs a user-friendly interface with clear navigation to avoid frustration.
• Prefers personalized health content relevant to her condition rather than general health articles.

How This Design Helps:

The redesigned Health Page improves accessibility by organizing health management tools in a structured and visually appealing way. The addition of Blood Pressure Monitoring, Glucose Management, and Medication Guidance ensures that Zhang Mei can quickly access and track her health metrics without unnecessary steps. The clearer interface and well-organized categories make it easier for her to find useful information, increasing engagement with the app.